Best Email Marketing Tools For Beginners In 2025

Email marketing is still one of the best ways for companies, artists, and marketers to get their work out there. With a high return on investment and direct connection to viewers, it is still a must-have in 2025. But it can be hard for newbies to pick out the right tool.

 

These platforms have features that are easy to use, automate tasks, and have great prices for people who are just starting out. This guide will show you the best email marketing tools for beginners in 2025. It will also include some of the best affiliate-friendly options so you can make money by sharing them.

 

What To Look For In Email Marketing Tools For Beginners

 

Before you look at the best tools, you should know what features are most important for beginners:

• Comfort: The tool should be simple to use and not require a lot of time to get used to.
• Automation: Simple automation can save a lot of time. Find processes that you can drag and drop.
• Templates: Beginners can save a lot of time by using email templates that have already been made.
• List management: It should be easy to divide your friends into groups.
• Scalability: Your tool should be able to offer updates and new features as you grow.
• Support: If you get stuck, you can use the reliable lessons, chat, or email support.

Let’s look at the best tools for beginners that meet these needs.

Top Email Marketing Tools For Beginners In 2025

1. ConvertKit – The Creator’s Favorite

Why It’s Great:

ConvertKit is for creators who make things like writers, podcasters, and authors. It is great for beginners who want features and a clean, simple design.

Features:

• A visual automatic tool that is simple to work with
• Lovely builders for landing pages and opt-in forms
• Management of subscribers based on tags
• A plan that’s free for up to 1,000 people
• Easy connection to tools like Teachable, Shopify, and WordPress

Affiliate Angle:

One of the best partner schemes in the business is offered by ConvertKit. For each connection, you can earn up to 30% in commissions. This is great for writers and internet marketers.

 

2. GetResponse – All-in-one Solution

Why It’s Great:

Email marketing is just one part of GetResponse’s full marketing suite. It also has landing pages, workshops, and sales processes. It works well for beginners who want to try more than just email.

Features:

• Email text creator driven by AI
• Build your marketing automation
• Tools for holding webinars
• Email and landing page designs that are already made
• Free plan for up to 500 people

Affiliate Angle:

GetResponse has had a partner scheme for a long time and is well-known. It lets you choose your approach because it offers both regular and bonus fees.

 

3. Mailerlite – Clean And Simple

 Why It’s Great:

MailerLite is one of the easiest tools to use, especially for people who are just starting out and like clean designs and easy access. It’s strong but simple to learn.

Features:

• Email editor with drag and drop
• Automating work processes
• Blog storage and a website builder
• Simple A/B tests
• Free plan for up to 1,000 users

Affiliate Angle:

MailerLite has a good payment system and a platform for users to keep track of referrals. You can use it as a writer or as a tech-savvy salesperson.

 

4. Brevo (Formerly Sendinblue) – Beyond Email

Why It’s Great:

Brevo has more than just email. It has CRM and SMS marketing built in, and it’s all in one platform. This is great for small businesses that need more than just email.

Features:

• More advanced contact grouping
• Email builder with drag-and-drop SMS ads
• Built-in CRM system and free plan let you send 300 emails daily.

Affiliate Angle:

Brevo gives you money for both free and paid connections, which makes it a good choice for content makers who want to get both cheap and expensive users.

 

How To Choose The Right Tool For Your Needs

The goals you have should guide your choice of tool. Think about it:

• Are you someone who makes content? Make use of ConvertKit.
• Want more than just email? Test out GetResponse.
• Want a short learning curve? The best is MailerLite.
• Do you have a company that needs CRM and SMS? Pick up Brevo.

Lucky for you, all of these platforms let you try them out for free before deciding to sign up for a full plan.

 

Quick Comparison Table

 

Tool	Best For	Starting Price	Key Feature	Affiliate Potential
ConvertKit	Bloggers & Creators	Free / $9+	Visual automation builder	High recurring
GetResponse	All-in-One Marketing	Free / $19+	AI + webinars	Recurring/bounty
MailerLite	Simplicity & Design	Free / $9+	User-friendly UI	High
Brevo	Small Business Growth	Free / $25+	Email + SMS + CRM	Solid

 

Bonus Tips For Email Marketing Success

 

• Start small: Use free plans to see what works before you spend money on them.
• Focus on value: Not just ads, but also useful information.
• Build your list early: You can use lead magnets or landing pages.
• Automate wherever possible: Even the most basic automation saves time.
• Test & learn: To improve, A/B try subject lines and themes.

 

Conclusion

 

Email advertising is not going away soon, but is changing over time. Newbies in 2025, I think, need the proper tools. Without them, they might fail. Platforms like ConvertKit, GetResponse, and MailerLite are great for side jobs or creators. They mix power and have easy usage for different people. Well, first, choose the tool that fits your style. Don’t forget that you can also make money by sharing them through partner programs. It’s a win-win!

 

FAQs

1. What Is The Best Free Email Marketing Tool For Beginners?

Both MailerLite and ConvertKit have free plans that let you have up to 1,000 users.

2. Can I Use Email Marketing Without A Website?

You don’t need a website to use any of the four platforms because they all have landing pages and sign-up forms you can use.

3. Which Tool Is Best For Automation?

With graphic process makers, both ConvertKit and GetResponse offer strong automated tools.

4. Are These Tools Beginner-friendly Even If I’m Not Tech-savvy?

All tools basically have drag-and-drop interfaces that are easy.

5. Can I Earn Money By Promoting These Tools?

Of course! Each site has strong partner schemes. I mean, they pay regularly.